Web Design · Lead Gen
Northwind Consulting
A boutique B2B consultancy with a referral-only pipeline. We built a credibility-first site and a lead engine that opened a brand-new channel.
5.1x
Demo requests
+140%
Time on site
22%
Form conversion
The challenge
All growth came from word of mouth. Their outdated site converted almost no inbound visitors into qualified demo requests.
What we did
A sharp, authority-driven redesign with case-result proof, a frictionless demo-request flow, and conversion tracking wired into their CRM.
"For the first time, our website actually brings us business."
Tom Okafor, Managing Partner